Earlier this year we were asked to build a sonic identity for a conference. This usually comprises of a set of musical stings, themes, and segments that give an event a unified musical and sound identity. We were excited. Our client, an agency, really got it. They loved the work. They saw how it all fit together. They guided us …
One of my go-to phrases is, “a story’s always being told, but who’s telling it?” Sometimes the answer to this question is obvious. But often it’s less clear. The human brain is always creating some sort of story when it takes in information. It’s running the data through a set of rapid decision points, drawing conclusions and making assumptions. All …
Language matters. The words we choose to describe our thoughts, feelings, and actions can cause ripples that spread out across the digital seas until they become tsunamis. That’s why I’m on a mission. I’m King Canute-ing it. My aim is to get people to stop saying that “everything is a story” or claiming a simple phrase equals good storytelling. It’s not …
From speeding up content generation to crafting personalised narratives, the artificial intelligence (AI) revolution has begun. It’s changing the way businesses communicate with customers, employees, and stakeholders. But can it be used effectively to support business storytelling? Can organisations leverage this technology to drive engagement and growth, all while maintaining a conversational and informative tone? And is that storytelling? The …
Hey, you! Yes, you, the one who’s always glued to a good book or who can’t resist binge-watching your favourite series. Have you ever wondered why we’re so drawn to stories? What’s going on in that beautiful brain of yours that makes you crave a compelling tale? Well, buckle up, my friend, because today we’re diving into the fascinating world …
Humans are social animals. The need for connection with other people is wired into our very nature. Our well-being depends on it. And stories play a significant part in the process. Social connection has lots of benefits. It’s been shown to improve both our mental and physical health. People with strong social connections tend to have lower levels of anxiety …
Why are you still searching for ‘storytelling’ skills support in 2021? It seems we can’t go a day without someone mentioning the need for better storytelling. As highlighted in the 2021 GRIT Report it continues to be a buzz topic, along with its partner in crime data visualization. 69% of respondents say they’re already using storytelling/data visualization in their work. …
When things get a little overwhelming, when the outside world starts to feel a little too much, I find refuge in stories. I don’t mind where those stories come from – books, TV, podcasts. I just want to get lost in a different world, and it seems I’m not alone. Two articles from earlier this year (check the links at …