Earlier this year we were asked to build a sonic identity for a conference. This usually comprises of a set of musical stings, themes, and segments that give an event a unified musical and sound identity. We were excited. Our client, an agency, really got it. They loved the work. They saw how it all fit together. They guided us …
One of my go-to phrases is, “a story’s always being told, but who’s telling it?” Sometimes the answer to this question is obvious. But often it’s less clear. The human brain is always creating some sort of story when it takes in information. It’s running the data through a set of rapid decision points, drawing conclusions and making assumptions. All …
Language matters. The words we choose to describe our thoughts, feelings, and actions can cause ripples that spread out across the digital seas until they become tsunamis. That’s why I’m on a mission. I’m King Canute-ing it. My aim is to get people to stop saying that “everything is a story” or claiming a simple phrase equals good storytelling. It’s not …
Why are you still searching for ‘storytelling’ skills support in 2021? It seems we can’t go a day without someone mentioning the need for better storytelling. As highlighted in the 2021 GRIT Report it continues to be a buzz topic, along with its partner in crime data visualization. 69% of respondents say they’re already using storytelling/data visualization in their work. …