Earlier this year we were asked to build a sonic identity for a conference. This usually comprises of a set of musical stings, themes, and segments that give an event a unified musical and sound identity. We were excited. Our client, an agency, really got it. They loved the work. They saw how it all fit together. They guided us …
One of my go-to phrases is, “a story’s always being told, but who’s telling it?” Sometimes the answer to this question is obvious. But often it’s less clear. The human brain is always creating some sort of story when it takes in information. It’s running the data through a set of rapid decision points, drawing conclusions and making assumptions. All …