Building an outsourced content team

A content solution that delivers insights with integration for marketing and insights technology business Delineate.

It’s valuable for an expert or business to share their specialism with their existing and potential customers. Online content is a great way to do just that. But often the written content created can lack that all important human ingredient. We’ve worked with a number of different businesses to help them craft story-led content for their online posts.

We recently helped analytics and insights technology business Delineate to create a series of blog posts to position their services and expertise. The agency wanted to build a magazine-like feel for their regular publications. We built the blogs around connected content, like regular sections of a newspaper or magazine. This not only made the content SEO friendly but brought readers back to explore the next instalment in the series.

As a result we are now the content partner for the business and its brands. We provide a full service outsourced content team, delivering everything from social media content to digital events. We publish regular blogs, case studies, and long-form thought leadership white papers.

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