About us

We’re Simon and Jonny Arrowsmith.

Writers and Creatives, with over 25 years of experience in arts and business.

Simon started his career in theatre, having studied a Bachelors and Masters in the areas of contemporary theatre and performance (writing, film and live performance). After a few years in West End and regional theatres he moved into the corporate world where he progressed in communications and people development roles. He started Iambic’s sister business ten years ago, designed as an internal comms and story creative agency. After clients asked him to help more and more with external communications he co-founded Iambic Creative to bring the same storytelling techniques to wider audiences. He is a facilitator, lead creative and editor.
Jonny’s background is in events and production. His early career was as a bookseller, where he helped host events for the UKs biggest names in fiction. At his time with the British Council he oversaw the hosting of visiting dignitaries from Eastern Europe. And he was known as the ‘King of the Rider’ during his years at Grow the People. He was in charge of hospitality arrangements for some of the world’s most famous acts during high-profile private events. For the last five years he has been the principal copywriter for Iambic, writing everything from articles to white papers and video scripts.